Blog
2026/03/16
School leaders and students visit our company
School leaders and students visit our company
2026/03/04
Who are the main consumer groups of rice crust
Guoba is a highly popular traditional snack with a wide audience, mainly consumed by young and middle-aged people, covering all age groups. Young people aged 18-35They are the core consumers, including students and office workers. They love guoba for its crispy texture, rich flavors and affordable price. Spicy, crab roe and rattan pepper flavors are perfect for watching dramas, staying up late, working and sharing, making it a frequent go-to snack. Middle-aged people aged 35-55They have a strong nostalgic feeling for traditional millet guoba and original flavor, which reminds them of childhood. They often eat guoba with family, while watching TV or drinking tea, preferring mild flavors like five-spice and original. Children and teenagersInfluenced by packaging, flavor and parental purchases, children are also important consumers, especially fond of crispy, slightly sweet and fun-packaged guoba as a snack for breaks and outings. Lower-tier market and family consumersIn counties and towns, guoba is a staple household snack due to high cost-performance, long shelf life and easy storage, with strong sales during festivals and holidays. Overall, young and middle-aged people are the main consumers of guoba, with stable demand from families and lower-tier markets.
2026/03/04
The development of the candy industry in recent years
As one of the two traditional pillar snack industries in China, the candy industry has maintained rapid growth, with its potential market share continuously expanding. In the past five years, China's candy market has maintained an annual growth rate of 8%-12%. By 2011, the scale of China's candy industry had reached 62 billion RMB.
2026/03/04
Guoba / Crispy Rice Crackers Guoba is a classic traditional puffed/baked snack in China. It is mainly made from grains such as rice, millet, soybean, and glutinous rice, through cooking, pressing, cutting, frying or baking. It has a golden, crispy and rich flavor. Originally from the crispy burnt rice at the bottom of a cooking pot, guoba has been industrialized into a popular snack. Its flavors range from original and salty to spicy, five-spice, crab roe, rattan pepper, seaweed, etc. As a typical grain-based crispy snack, guoba is crunchy and fragrant, making it one of the most representative products in the puffed food category.
2026/03/04
Stricter regulations in the candy industry are coming; packaging labels will continue to be improved
At the annual meeting of the European Confectionery and Biscuits Association (CAOBISCO) held in Brussels a few days ago, confectionery producers such as Mars, Ferrero, Mondelez, Nestlé and representatives of the European Commission discussed the role of the confectionery industry in health issues. The European Consumer Organization (BEUC) said that for confectionery companies, what consumers want is to limit the children's market.
2026/03/04
What is the consumption trend of puffed food
The consumption of puffed food is upgrading from traditional "snacks for craving" to five major directions: healthier, functional, scenario-based, personalized, and diversified channels, shifting from "quantity expansion" to "quality improvement". I. Health and Functionalization (Core Trend) With rising consumer health awareness, low-fat, low-sugar, low-sodium, high-fiber, non-fried, and clean-label products have become core purchasing criteria. Raw materials are upgraded to quinoa, chickpeas, purple sweet potatoes, etc.; processes shift to microwave/hot-air puffing, reducing fat by over 30%. Functional ingredients like GABA, prebiotics, and collagen are added to meet needs such as stress relief and gut health, with functional products growing much faster than the industry average. II. Scenario-Based and Segmented Groups Expanding from traditional living room viewing to office, commuting, sports, camping, children, and elderly scenarios. Gen Z prefers small packages, novel flavors, and social attributes; seniors favor easy-to-digest, low-sugar, high-calcium options; children’s products emphasize no additives and fun shapes. III. Flavor and Packaging Innovation Regional flavors + cross-border novelty dominate, such as luosifen, mapo tofu, and local specialty ingredients. Packaging evolves toward lightweight, eco-friendly, IP co-branded, and social designs, with high-value, shareable formats becoming "social currency". IV. Channel Structure Upgrade Traditional supermarket shares shrink, while live-stream e-commerce, content e-commerce, community group buying, and instant retail grow rapidly. Online-offline integration deepens, with lower-tier markets and cross-border channels emerging as new growth poles. V. Green and Intelligent Industry Digitalization in production, diversified raw material supply chains; degradable packaging promoted, driving the industry toward green, low-carbon, high-quality development.
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