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2026/03/04
Guoba / Crispy Rice Crackers Guoba is a classic traditional puffed/baked snack in China. It is mainly made from grains such as rice, millet, soybean, and glutinous rice, through cooking, pressing, cutting, frying or baking. It has a golden, crispy and rich flavor. Originally from the crispy burnt rice at the bottom of a cooking pot, guoba has been industrialized into a popular snack. Its flavors range from original and salty to spicy, five-spice, crab roe, rattan pepper, seaweed, etc. As a typical grain-based crispy snack, guoba is crunchy and fragrant, making it one of the most representative products in the puffed food category.
2026/03/04
Stricter regulations in the candy industry are coming; packaging labels will continue to be improved
At the annual meeting of the European Confectionery and Biscuits Association (CAOBISCO) held in Brussels a few days ago, confectionery producers such as Mars, Ferrero, Mondelez, Nestlé and representatives of the European Commission discussed the role of the confectionery industry in health issues. The European Consumer Organization (BEUC) said that for confectionery companies, what consumers want is to limit the children's market.
2026/03/04
What is the consumption trend of puffed food
The consumption of puffed food is upgrading from traditional "snacks for craving" to five major directions: healthier, functional, scenario-based, personalized, and diversified channels, shifting from "quantity expansion" to "quality improvement". I. Health and Functionalization (Core Trend) With rising consumer health awareness, low-fat, low-sugar, low-sodium, high-fiber, non-fried, and clean-label products have become core purchasing criteria. Raw materials are upgraded to quinoa, chickpeas, purple sweet potatoes, etc.; processes shift to microwave/hot-air puffing, reducing fat by over 30%. Functional ingredients like GABA, prebiotics, and collagen are added to meet needs such as stress relief and gut health, with functional products growing much faster than the industry average. II. Scenario-Based and Segmented Groups Expanding from traditional living room viewing to office, commuting, sports, camping, children, and elderly scenarios. Gen Z prefers small packages, novel flavors, and social attributes; seniors favor easy-to-digest, low-sugar, high-calcium options; children’s products emphasize no additives and fun shapes. III. Flavor and Packaging Innovation Regional flavors + cross-border novelty dominate, such as luosifen, mapo tofu, and local specialty ingredients. Packaging evolves toward lightweight, eco-friendly, IP co-branded, and social designs, with high-value, shareable formats becoming "social currency". IV. Channel Structure Upgrade Traditional supermarket shares shrink, while live-stream e-commerce, content e-commerce, community group buying, and instant retail grow rapidly. Online-offline integration deepens, with lower-tier markets and cross-border channels emerging as new growth poles. V. Green and Intelligent Industry Digitalization in production, diversified raw material supply chains; degradable packaging promoted, driving the industry toward green, low-carbon, high-quality development.
2026/03/04
How to Choose Candy: 5 Things to Pay Attention to When Selecting Candy
High-quality candies have good moisture resistance in their packaging paper, with clear trademark patterns, candy names, and factory names. The packaging of candies is tight, dense, and neat, without any signs of cracking or loosening. High-end candies have several layers of packaging, and the packaging is exquisite. The packaging of ordinary candies is generally only one layer, and some packaging paper even lacks the factory name, indicating poor quality.
2026/03/04
Who are the main consumer groups for puffed foods
The consumer groups of puffed food cover a wide range, with the core groups concentrated among teenagers, young people and high-frequency consumers in leisure scenarios. Teenagers and childrenThis is the most core consumer group. Puffed food has a sweet and crispy taste, bright packaging and entertainment attributes, which meet the taste preferences and social sharing needs of children and teenagers. It is a common choice for snacks, class breaks and gatherings. Young office workers and studentsYoung people aged 18–35 are another main force. They have a fast pace of life and high pressure. Puffed food is ready-to-eat, portable and cost-effective, suitable for office work, staying up late, watching dramas, commuting and other scenarios, becoming a quick choice to relieve cravings and stress. Family consumersIn family purchases, puffed food is often used as living room snacks, party snacks and rewards for children. Parents also buy in bulk during festivals and outings, forming stable family consumption. General leisure groupsAlthough middle-aged and elderly people are not the main force, they also eat a small amount when watching TV, chatting and outdoor leisure, preferring lighter, original, non-fried and healthier categories. Overall, children, teenagers and young groups are the core consumers, pursuing taste, convenience and emotional value; families and general leisure groups form a stable basic market.
2026/03/04
The role of AI tools in the candy industry
Artificial intelligence (AI) is an important driving force leading a new round of scientific and technological revolution and industrial transformation. The 2023 Central Economic Work Conference proposed to vigorously promote new industrialization, develop the digital economy, and accelerate the development of artificial intelligence. In recent years, the in-depth application of AI in the food industry has injected new momentum into the development of the industry. According to data released by market analysis agency Mordor Intelligence, the application value of artificial intelligence in the food and beverage market is expected to reach $29.94 billion in 2026, with a compound annual growth rate of more than 45.77% from 2021 to 2026. With the penetration of AI into all aspects of the food industry, how to view the positive role and negative impact of AI in the food field has also become a hot topic of discussion in the current industry and scientific circles. Design formulas, draw packaging...... AI is integrated into the whole link of food brands At the beginning of 2023, artificial intelligence represented by ChatGPT is menacing, and a number of "AI+" ideas have emerged in the food industry in marketing, packaging, products and other aspects. "AI technology has a wide range of application prospects and market space in the food and beverage industry, and plays an important role in every link from R&D, production, sales to quality control. AI technology improves the production efficiency of enterprises, which will help enterprises optimize their sales models, change their product research and development and innovation methods, and profoundly change the market competition pattern of the food and beverage industry. Guo Tao, a senior artificial intelligence expert, said. Previously, Coca-Cola's global creative platform "Lechuang Unbounded" launched a new limited product - the first sugar-free Coca-Cola "Next 3000 Years" created in conjunction with AI. It is understood that this is a commercial product with AI technology involved in flavor research and development, packaging design and product promotion. There are also many food brands that use AI as a key means of digital transformation, constantly breaking through the boundaries of imagination. Nestlé is one of the first food and beverage companies to enter the AI market, trying to improve employee productivity by providing employees with generative AI for daily office use. At the end of 2023, McDonald's announced a partnership with Google to deploy generative AI to optimize massive data from thousands of restaurants, hoping to improve restaurant operational efficiency. AI technology is bringing a disruptive technological revolution to the food industry. In addition to providing assistance in daily office, AI has shown amazing efficiency and "talent" in the speed of new product development, creative novelty, and grasp of consumer taste preferences. In October 2022, Kraft Heinz released plant-based cheese developed based on AI technology. In March 2023, Zhong Xuegao launched popsicles with the selling point of "AI full-link creation", which relies on AI technology to complete multiple links from naming, flavor selection to packaging design and product promotion; In April, Yili launched 6 milk packaging designs made by AI, corresponding to 6 keywords of "sense of technology, natural vitality, oriental aesthetics, futurism, minimalism, and innocence"; In May, Wang Laoji launched the first batch of AI-independently designed tanks - "Thousand Miles of Rivers and Mountains Cans", "Mountain Creek Moonlight Cans", "Climbing High and Looking at Autumn Cans" and "Green Pine Lingyun Cans". The relevant person in charge of Wang Laoji once said, "In the production and design process, AI technology can provide more diversified ideas and technical assistance, and in a field such as design that requires great creativity, the company can efficiently present ideas using AI tools." ”
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