Who are the main consumer groups of rice crust
Category：
Industry News
Release Time：
2026-03-04
Guoba is a highly popular traditional snack with a wide audience, mainly consumed by young and middle-aged people, covering all age groups.
Young people aged 18-35They are the core consumers, including students and office workers. They love guoba for its crispy texture, rich flavors and affordable price. Spicy, crab roe and rattan pepper flavors are perfect for watching dramas, staying up late, working and sharing, making it a frequent go-to snack.
Middle-aged people aged 35-55They have a strong nostalgic feeling for traditional millet guoba and original flavor, which reminds them of childhood. They often eat guoba with family, while watching TV or drinking tea, preferring mild flavors like five-spice and original.
Children and teenagersInfluenced by packaging, flavor and parental purchases, children are also important consumers, especially fond of crispy, slightly sweet and fun-packaged guoba as a snack for breaks and outings.
Lower-tier market and family consumersIn counties and towns, guoba is a staple household snack due to high cost-performance, long shelf life and easy storage, with strong sales during festivals and holidays.
Overall, young and middle-aged people are the main consumers of guoba, with stable demand from families and lower-tier markets.
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2026-03-04
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